When you have a small business, it can be hard to find the time and money you need to take your business to the next level. Because of this, it’s crucial that you spend what little resources you do have on small business marketing efforts that are going to give you the best possible return in your investment. So to help ensure that you’re not wasting efforts on things that won’t prove to be effective for you, here are three ideas to help you grow your small business through efficient and impactful marketing practices.
Create Videos For Adding Content
If you’re wanting to be a successful modern business, you have to have a business website. And in order for that website to get the type of online traffic you want, you have to be adding content at a regular interval. But rather than focusing solely on written content, Megan Marrs, a contributor to WordStream.com advises that you try to create video content as well. By putting out various types of content, especially since video content is so easy to consume and share, you might find that your content becomes more valuable to your audience and to your bottom line. Today, you don’t even have to have a lot of experience to create great videos that can work wonders for your online marketing purposes, which is great for small businesses without much video editing under their belts.
Work With The Right Influencers
For small businesses that are just starting out with their marketing in an online sense, it might be a great idea for you to team up with people who already have a bit of an online following. When you work with influencers, you can get exposure from not only the people that are following you online but all the people that are following those influencers as well. And while you might think that it would be hard to find someone with a huge following for a decent price, Rahna Barthlemess and Anna Dizon, contributors to FitSmallBusiness.com, share that working with micro-influencers can often give you better engagement while also saving you money on this marketing strategy.
Don’t Forget Your Existing Customers
While you might put a lot of your marketing attention into finding new customers, it’s important that you don’t forget about your existing customers. According to Mike Kappel, a contributor to Forbes.com, marketing to existing customers is often an easier sell because you know that these people have already been willing to work with you. And once you’ve made a sale, you now have the contact information you need to keep in touch with these customers and encourage them to continue their business with you, which can be a great benefit to your business.
If you’re unsure about your small business’s marketing plans, consider using the tips mentioned above to help you make the most of your efforts.