The proliferation of online commerce has been overwhelming due to its great effectiveness, as well as the availability of digital resources and tools that improve users’ browsing experiences on each website, which is often reflected in an increase in sales.
Technological advances have revolutionised practically all areas of life, but one of those most affected has undoubtedly been the commercial sector, which has undergone a digital adaptation that has changed the way of conceiving the buying and selling of products and the contracting of services.
Nowadays, you can easily access online shops with huge stocks of products from anywhere and at any time, select what you need, place your order, pay, manage the delivery and receive your order quickly and securely, all without leaving the confort of your home.
For all this to work, digital resources are needed to make the browsing and shopping experience pleasant, functional and intuitive for users, who can easily perceive an agile and effective purchasing process and become loyal to the brand, which increases their profitability.
Throughout this process, one of the recurring questions is: What is magento?, as it is a term that is mentioned a lot in online store conversations. Magento is one of the most popular e-commerce platforms or CMS (Content Management System) to manage the online shop or ecommerce.
Another important resource that should be taken into account is to incorporate an intelligent search engine into the online shop to optimise browsing and increase sales. In this case, the most appropriate recommendation is to use the Doofinder service.
Doofinder is the search engine you need to install
One of the essential tools of any online shop is an intelligent search engine with the best features, which becomes a resource that can boost the website sales.
Among the smart search engines available, one of the most recommended is probably Doofinder, which helps potential customers find those results that best fit their needs in a quick and easy way. The results are personalised, it allows voice search and helps users with an autocomplete feature.
One of the reasons for choosing Doofinder is that the conversion rate of the online shop can be increased by 20% through this search engine. In addition, the installation process is quick and easy, it takes no more than 5 minutes, no coding or programming is required on the website.
Doofinder can be tested free of charge for 30 days without any obligation, after which time the customer decides whether to keep the service.
Other benefits are that this search engine allows you to view real-time statistics and also provides relevant data that gives insight into the users’ behaviour on the website, which helps to learn from searches in order to optimise the whole process.
Magento is a CMS with many advantages
Magento is an open source e-commerce platform that allows you to build customised online shops. It is one of the most used CMS after Woocommerce and PrestaShop, although the percentage difference in usage between them does not exceed 5%.
The fact that it is open source is one of its main advantages, as well as the fact that this platform offers a large number of templates and extensions, some of which are paid and others free. Another of its benefits is that it allows SEO positioning and is easy to internationalise.
It is important to note that Magento offers infinite possibilities for customisation. Being open source, this allows changes to be made to its features, web design and incorporating tools.
As points against it, it can be mentioned that it is a complex tool. It is necessary to have a web developer to make most of the required modifications, as well as to implement the resources and tools that must be incorporated if we are looking forward to taking advantage of the CMS and getting the most out of it.