Earning Money Online started with the increase in Internet Usage. In 2000, the e-Commerce boom established many websites and some earned a decent income. But after the bubble burst and with the 2008 debacle of banks, real estate etc in the United States, it took a back step.
But if you want to know tips on Google Adsense earnings, you can visit the articles on my site –www.seotipsit.com
But in 2017, with the increase of Machine learning and Tech giants using different advertising techniques to reach the public, shopping for items from household to electronics has dramatically increased. With the advent of Facebook, WhatsApp, Amazon after Google, people are able to sell things much more easily and make the profit.
In 2004, when Google opened the doors for publishers to make money from ads through the AdSense scheme, there were shady practices. But with the new algorithms like Rank Brain, Hummingbird etc, Google was able to curb some of them.
But SEO tools and experts are continuously challenging the Google algorithm and looking at ways of defeating the way it ranks websites. It’s a cat and mouse game, for advertising space and organic traffic.
There are different ways of earning income online which include affiliate marketing, writing eBooks, selling things on eBay, Amazon etc, making new gadgets, selling websites, invest in new ideas, the merger of tech companies, social product services and many.
But, Blogging has always been a passion for people and a common way to earn income. Out of all the ways, Google AdSense is the best way for starting publishers to make money like $100 to $500 per month in the initial period.
But there is an interesting statistic that only 10% of the publishers are able to earn more than $1000 per month out of the whole bunch of bloggers. The main case is lack of proper understanding of SEO concepts and patience to reach their goals.
Just like any industry you need to plan, strategize, implement, reconcile and take action at the right time. In this post, we are going to see 6 practical tips on how to uplift your Google AdSense earnings by making the right adjustments.
Tip #1 – Block Advertiser URLs
If you don’t know it, then you should know it. The CPC and CTR are major factors in deciding the outcome of your Adsense income. A site having 1000 visitors per day may have 30 clicks, but if the CPC is below $0.1, you will get a daily income of just $3. But a similar site, blocking low CPC advertiser URLs, if it has 10 clicks has a more chance to get better CPC like $0.4 or $0.5, which gives a net income of $5.
The following is the list of URLs updated to Nov 2017, which you can block in Google Adsense, to have better CPC.
The steps to block low CPC adsense ads are as follows –
1. Login to Google Adsense
2. On the left-hand side, navigate through Allow & block ads > Content > All my sites
3. On the right-hand side, you will find the tab “Advertiser URLs”.
4. You will find a text box below it.
5. Just copy the URLs above and paste them into the box.
6. Then click Block URLs.
Now you have stopped low CPC ads from displaying on your sites.
Tip #2: Block General Categories with Low Earnings.
Under Allow & Block ads, you will see “General Categories”. Here you will see different categories under which the Adsense Ads are classified.
2. Arts & Entertainment
3. Computers & Consumer Electronics
4. Health etc
What do these mean? The Adsense ads that are displayed on your site, fall under any one of these categories. As we know, visitors reading a tech blog are more likely to click Computer ads. Similarly, a fashion site reader is more interested in apparel ads.
On this page, you can see two columns
1. % Ad impressions (last 30 days)
2. % Earnings (last 30 days)
The first one indicates the percentage of Ads that are displayed under each category. The second one indicates the percentage of earnings for that category, in the last 30 days.
In order to show relevant ads, you can block unwanted categories, so ads in that one are not displayed. In total, you can block 200 categories for all sites.
So, initially run an experiment by not blocking any category for 2 weeks. See the % Ad impressions and % Earnings for each category. If for any category the % earnings are less compared to ad impressions, then block it. You can experiment with different categories, to increase the CPC of your ads.
more read: How to increase traffic to your site
#Tip 3: Block Sensitive Categories
In a similar fashion like General Categories, you have another tab for Sensitive Categories. For example, if you have a site dedicated to cultural values, you don’t like ads on sex & Sexuality. But if it’s a normal site like health site, you can allow ads related to Drugs & Supplements, though it is not ethical.
Also, some people have a more liking for these kinds of sensitive ads. So in order to see whether they are clicked by your visitors and bringing you revenue, just allow all the categories for two weeks. Then compare the %Ad impressions and % Earnings.
If both are on the same line, then you can allow those and block the rest.
Mainly if any category is taking a lot of Ad impressions, but giving the low return on earnings, you should immediately block it.
Tip #4: Target Micro Niche Keywords
As we know, blogs need to concentrate on a particular topic. If you are having a website about finance, law, tech and health there are more chances that you can get good AdSense revenue. But if you are talking about spirituality, there can be more visitors, but the income is less.
Find out LSI keywords and long-tail keyword terms that produce high CPC. Even if the traffic is less, but if the advertiser’s competition is high, you have more chance to earn high from low percentage of visitors to your site. You can use the SEMrush tool to find out competitor keywords and backlinks.
So the niche and user experience plays a major role in getting higher CPC rates. Advertisers are more interested in ads, where there are sales and action is taken on their ads.
Tip #5: Ad Size and Placement
As you know no one size or place, fits all types of blogs. Different ad positions and sizes are to be continuously experimented to test whether more clicks are happening. At the same time, you should see that they produce good eCPM.
In the recent days, AdSense has allowed for Responsive Ads. These kind fit all kind of devices like mobile, desktop and tablets. As a result, Advertisers will look to fill such kind of ad space and there is a competition. When it is there, automatically an ad clicked will produce more revenue.
Though Google removed the restriction on the number of ads, it is better to stick to 3 or 4 ads on a page. The best ad sizes are 336×280, 160×600, 728×90 and Responsive ads.
Also making an ad sticky is against Google rules, but it produces good results.
Tip #6: Site Theme and Layout
WordPress is a popular platform used by many website owners. For this software, there are many themes and plugins which you can use to optimize your ad placements and generate good money. For example, MyThemeShop and CodeCanyon have Google AdSense optimized themes. They already tested which are the best position for ads for a particular niche and allow you place AdSense code in text boxes.
So there is no need of playing with the code. Also having a 3-column layout can sometimes bring good results. Also, a fluent design, which avoids ad blindness can reap good benefits in terms of AdSense returns.
AdSense revenue primarily depends on the amount of traffic and from what kind of countries it is coming from. But even if those factors are good enough and you are not getting the right income, then you should try the above 6 tips mentioned.
I personally after blocking advertising URLs, got good CPC and revenue. Also putting ads inside the content will attract the attention of readers and have more chance of getting more clicks. Also, the site speed also has some significant role in putting your ads in front of your readers.